About WYV
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Wine Yakima Valley is the winery and wine grape growing trade organization responsible for marketing and promotion of the region.  Wine Yakima Valley programs are designed to strengthen awareness locally,
regionally, and nationally, and attract wine enthusiasts to Yakima Valley's Wine Country. Focusing on both

grower and vintner interests, Wine Yakima Valley generates educational programs to ensure quality wine

grape growing and wine production. 

The organization currently represents 55 winery members varying in production size from less than 200 cases

to more than 50,000 cases annually, organizes and executes four major events each year for consumers, one event for trade and and media. 

 

WYV employs one staff person, Executive Director.

 

 

Vision Statement

 

Establish Yakima Valley as the world's premier winegrowing appellation.


Mission Statement:


Promotion of:

 

            1.  Yakima Valley AVA wine and wine grapes

            2.  Quality (wine and grapes)

            3.  Tourism as a quality experience

            4.  Enhanced reputation and quality image

            5.  Market penetration locally, nationally, and internationally

            6.  Sales

            7.  Education for consumers and media.

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